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The World: Detroit - General Motors signs Major League Baseball deal.(sponsorship)(Brief Article)

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

General Motors has announced a new sponsorship agreement, which will make the car manufacturer the exclusive automobile partner of Major League Baseball in a multi-year deal estimated to be worth between dollars 20 million and dollars 30 million.

The deal is the second in two weeks for Major League Baseball, which recently announced the appointment of Wheaties as its official cereal.

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