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The World: Warsaw - MindShare retains Polish airline account.(MindShare Polska's advertising deal with LOT Polish Airlines)(Brief Article)
MindShare Polska has seen off its rivals Mediaedge:cia and ZenithOptimedia to retain its EUR3.2 million media account with PLL LOT, the largest airline in Poland.
The WPP-owned agency Gruppa66/Ogilvy has also retained its creative business with the airline, which invited almost 20 agencies to pitch for the two accounts in October 2004. Shortlisted agencies on the creative pitch ...
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