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The World: Montreal - Canadian on-demand ad network gets green light.(etc.tv Advertising on Demand Network on TVA Group Inc.'s network)(Brief Article)
The Canadian French-language broadcaster TVA Group and etc.tv have signed an agreement that will see the etc.tv Advertising on Demand Network launched on the TVA broadcast network in autumn 2005 after a trial period with selected advertisers this summer.
The on-demand advertising service allows consumers to opt in to view long-form advertising content.
The etc.tv system was developed jointly with Videotron for the cable company's two-way digital cable distribution ...
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