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Media: Lifeline - Starcom UK.(Brief Article)
Ten years after it was born out of BBH's media department, the agency has dropped the Motive name.
1995: Having held out as one of the last full-service agencies of any size in London, Bartle Bogle Hegarty bows to the inevitable and spins off its media department as a media specialist, Motive. Its media director, Mark Cranmer, becomes the managing director and senior members of his team include Iain Jacob, Andy Roberts, Kevin Brown and Pete Edwards.
2000: The Leo Burnett holding company Bcom3 acquires a stake in the BBH Group and Burnett's UK media shops merge with Motive to create Starcom Motive. Cranmer (pictured) becomes the Starcom chief executive, EMEA, and Jacob, Starcom Motive's managing director.
2002: Publicis acquires Bcom3. The enlarged group now boasts four media brands in the UK: Optimedia, Zenith Media, Starcom Motive and MediaVest. Zenith and Optimedia are eventually merged but Starcom Motive and MediaVest retain separate identities in the UK - though by now they have been merged in most other markets.
2003: Publicis buys out the ...
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Starcom Motive has been appointed to handle the 1.5m [pounds sterling] media planning and buying account for roadside restaurant chain Little Chef.
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- IN BRIEF: Starcom UK.(contracts)(Brief article)
- Magazine article from: Marketing Week June 15, 2006 700+ words
Starcom UK has won Procter & Gamble's digital media planning and buying account in the UK, following a pitch against MediaCom. The firm's internet spend was less than #1m last year (AC Nielsen). Copyright: Centaur Communications Ltd. and licensors
- IN BRIEF: Starcom UK axing senior roles.(Linda Smith )(Brief article)
- Magazine article from: Marketing Week December 14, 2006 700+ words
Starcom UK Group is axing senior roles in its traditional media buying divisions to focus on Starcom Digital. Chief executive Linda Smith, who arrived less than a year ago, declined to rule out job losses. Copyright: Centaur Communications Ltd. and licensors