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Soul picks up pounds 1m Oxy creative task.(Brief Article)

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Soul has been awarded the creative assignment on the pounds 1 million Oxy skincare range as the precursor to a profile-raising initiative on the brand by its new owner.

The move ends a six-year tenure of the business by Ogilvy & Mather. Euro RSCG London and Leith London also contested the business.

The review was called after Oxy's sale by GlaxoSmithKline to the Mentholatum Company. Mentholatum, whose range of non-prescription health products includes Deep Heat rub, has pledged to introduce additions to the Oxy range and to continue heavy promotion to Oxy's teenage target market.

Soul's experience with ...

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