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Conduit awards 11 88 88 assignment to Tequila\London.(Brief Article)
Conduit, the directory enquiries operator and the owner of the 11 88 88 brand, has appointed Tequila\London to handle a new marketing push.
Tequila was handed the business after a pitch against several unnamed agencies. It is now briefed to relaunch the 11 88 88 service across the UK through an integrated campaign including television, outdoor, direct mail and online advertising.
Euro RSCG London worked on the 11 88 88 business when it launched in March 2003, but was not involved in the pitch. It has not worked on the business since January last year.
Euro RSCG created the Conduit advertising that featured animated superheroes saving people from spending too much money on directory enquiries calls, as well as its latest campaign, which used three characters - '11', '88' and '88' - performing on a ...
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