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Viacom Outdoor to trial digital posters.(Brief Article)
Viacom Outdoor is trialling the use of digital posters on the London Underground, which can be used to create animated posters or feature-changing text and images.
The company has introduced 66 digital escalator panels at Tottenham Court Road Tube station. These will initially display seven different ads lasting either five or ten seconds on a 60-second loop. The screens will go live on 2 May.
All of the posters are linked electronically, so they can be used in unison. For example, images will be able to move from poster to poster travelling up or down the escalator.
Viacom Outdoor is ...
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