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Wheel picks up global digital account for Brahma beer.(Brief Article)
Inbev has handed Wheel the global digital account for Brahma, 'the world's first global beer brand', after a pitch against AKQA.
The task involves developing an integrated digital campaign for up to 15 markets, and follows Inbev's decision to award its dollars 50 million above-the-line business to the New York agency mcgarrybowen.
Wheel's first project will be Brahma's website, which will show Brazilian landscapes, inspired by David Hockney's photo-collages and shot in Rio de Janeiro by Faz Kashani.
Inbev's vice-president of marketing, Devin Kelly, said: 'We want to change the paradigm of beer marketing and Wheel's idea will help us do just that.'
Wheel already holds the account for Absolut Cut, a joint- venture ...
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