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MEC scoops Polaris World pounds 10m media.(Mediaedge:cia's advertising contract with Spanish hotel group)(Brief Article)
Mediaedge:cia has won the media account for the luxury Spanish hotels and resorts group Polaris World, estimated to be worth pounds 10 million, following a competitive pitch.
MEC defeated ZenithOptimedia, Universal McCann, Starcom and the incumbent, OMD, in a pitch overseen by Polaris World's marketing director, Joaquin Pelaez.
OMD originally picked up the media planning and buying when BBDO was appointed to handle the creative. BBDO was responsible for creating Polaris World's first TV campaign, which features the golfer Jack Nicklaus.
The privately owned company has plans to turn its Spanish resorts into the 'Florida of Europe'.
MEC will work on a national ...
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...Byline: CATHY HAWKER DOES size matter? Polaris World certainly thinks it does. It has taken...Nicklaus-designed golf courses; Polaris World-owned garden centre, petrol station...clients' needs." The six varied Polaris World sites are set in the Murcia region...
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...life in their hands and introduce the Polaris World concept to their better halves will...served by three international airports, Polaris World consists of a series of five-star...And therein lies the beauty of the Polaris World concept. Each resort is in effect...
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...with low-rise housing, are being built around Murcia by Polaris World, a consortium of Spanish developers working with US landscaping...will automatically be entitled to membership of the seven Polaris World golf courses (See European Villa Solutions and IPI). The...
