AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Mediaedge:cia has won the media account for the luxury Spanish hotels and resorts group Polaris World, estimated to be worth pounds 10 million, following a competitive pitch.
MEC defeated ZenithOptimedia, Universal McCann, Starcom and the incumbent, OMD, in a pitch overseen by Polaris World's marketing director, Joaquin Pelaez.
OMD originally picked up the media planning and buying when BBDO was appointed to handle the creative. BBDO was responsible for creating Polaris World's first TV campaign, which features the golfer Jack Nicklaus.
The privately owned company has plans to turn its Spanish resorts into the 'Florida of Europe'.
MEC will work on a national ...