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Richard Alford has been named as the managing director of M&C Saatchi, as the agency looks to add depth to its front line while gearing up for expansion.
His promotion coincides with that of another M&C Saatchi lifer, Carrie Hindmarsh, who steps up from group account director to take over Alford's old role as the deputy managing director.
Both will be part of the senior management team running the UK's fifth-largest agency. The team includes Moray MacLennan, the M&C Saatchi UK group chairman, and Tim Duffy, who moved up from the managing directorship to become the agency's chief executive last year.
Alford and Hindmarsh will take on the tasks ...