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Kiehl's hands Rise its first US business.(advertising cotnract with Rise Communications)(Brief Article)
Kiehl's, the upmarket cosmetics brand owned by L'Oreal, has appointed Rise Com-munications to work on its communications strategy in the US market.
The win represents Rise's first piece of business in the US. The agency launched in London two years ago and has no immediate plans to open a US operation to service the account.
Rise will work on developing communications ideas for Kiehl's outside of traditional advertising.
The brand claims not to use advertising or elaborate packaging, as part of a company mission statement to invest more in its product.
To date, Kiehl's has ...
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