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St Luke's and The Nest net BAA Retail.(Brief Article)
BAA is consolidating all its above- and below-the-line activity for its airport shops into St Luke's and The Nest, the agency's brand design sister operation.
The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity.
The aim is to build on the current success of BAA's retail operations, which reported a 5.1 per cent increase in third-quarter income to pounds 145 million, representing a rise of almost 1 per cent in spending per passenger to pounds 4.41.
This performance was ...
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