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Campaign backs creativity in digital with new awards.

Campaign

| April 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Campaign is launching a digital awards scheme, aimed at inspiring and rewarding creative excellence in digital marketing and advertising.

The first Campaign awards to launch since 1998, the annual Campaign Digital Awards have been devised to reflect the creative leap forward that the digital industry has taken in recent years.

The launch follows approaches from the digital industry for awards that recognise the dual demands of creativity and effectiveness.

The Campaign Digital Awards categories will be based on industry sector rather than media type, recognising the need for integration in campaigns.

They will include two Digital Achiever of the Year awards, which carry the chance to write an article ...

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