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Standard to charge for ads in Lite.(Evening Standard)(Brief Article)
The Evening Standard is attempting to introduce a new trading system, including charging for ads in its Lite product, provoking concern from media agencies.
Up to now, advertisers in the Standard have not had to pay for additional advertising in Lite, but the Standard wants to introduce charging in April.
In recent weeks, the Standard's senior commercial team has taken research around agencies in an attempt to prove that the launch of Lite in December has been a success. The freesheet launched with a 50,000 print run, but Associated News-papers has since increased this to 70,000.
Agency sources suggested that the Standard team is attempting to increase rates on the Standard to take account of Lite's presence. Some have expressed concern that the price increases will overvalue the Lite audience and that circulation problems with the paid-for ...
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- Press release article from: Business Wire December 7, 1999 700+ words
...necessary to convert a standard gypsum drywall manufacturing...necessary to produce Lite-Rock drywall. In all...superior qualities of the Lite-Rock drywall were achieved...modifications to the standard gypsum wallboard manufacturing...Operating Officer of Lite-Rock Drywall Corp...
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M2 PRESSWIRE-21 July 2008-Tripp Lite: Tripp Lite-blue; Tripp Lite and Simms UK join forces to launch new UK sales network(C)1994-2008 M2 COMMUNICATIONS LTD RDATE:21072008 Chicago, USA & Kent, England -- Tripp Lite, a world...
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- Press release article from: Business Wire July 20, 1999 700+ words
...its trade booth at Comdex Mexico 1999. Tripp Lite's award-winning OmniSmart(TM) and SmartPro...service and innovative products have been Tripp Lite standards for over 75 years. Tripp Lite has built a reputation as the leader in power...
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- Press release article from: PR Newswire August 3, 1998 700+ words
...CHICAGO, Aug. 3 /PRNewswire/ -- Tripp Lite, a world leader of manufacturing power...announces the incorporation of Tripp Lite Canada, a wholly owned subsidiary of the U.S. Based Tripp Lite. Tripp Lite Canada, Inc. is positioned...
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- Press release article from: M2 Presswire May 19, 2008 700+ words
M2 PRESSWIRE-19 May 2008-Tripp Lite: Tripp Lite appoints Darwin Haines as new Vice President International...Development; A strategic nomination to reinforce the Tripp Lite executive team(C)1994-2008 M2 COMMUNICATIONS LTD RDATE...
- NetWare Lite. (Novell Inc.) (Software Review) (one of four evaluations of local...
- Magazine article from: Computer Shopper Thompson, M. Keith Rigney, Steve April 1, 1992 700+ words
...22K to 40K of memory. NetWare Lite provides both a menu-driven and...use of network services. NetWare Lite includes the standard file- and print-sharing features...perr-to-peer market, NetWare Lite includes a NetBIOS driver that...
- Tripp Lite Announces the Opening of New Canadian Warehouse to Enhance Service...
- Press release article from: PR Newswire July 20, 1998 700+ words
...CHICAGO, July 20 /PRNewswire/ -- Tripp Lite, a world leader in power protection manufacturing...distribution and expedite service to Tripp Lite's Canadian distributors. "By being...Eboli, Vice President of Sales for Tripp Lite Canada. "At a time when many vendors...
- Tripp Lite Names New Channel Sales Manager.
- Press release article from: M2 Presswire November 19, 2008 700+ words
M2 PRESSWIRE-19 November 2008-Tripp Lite: Tripp Lite Names New Channel Sales Manager(C)1994-2008 M2 COMMUNICATIONS LTD RDATE:19112008 Chicago, IL -- Tripp Lite, a world leader in the manufacture of power protection...