AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Unilever pulls ads off Channel 4 after rates talks end in deadlock.(Channel 4 Television Co.)(Brief Article)
Unilever has pulled its advertising from Channel 4 after its media agency, MindShare, failed to agree terms on a new airtime deal.
The absence of Unilever's brands, which include Lynx and Peperami, could leave Channel 4 with an ad revenue shortfall in excess of pounds 10 million.
However, given Channel 4's strong ratings performance this year, advertisers willing to pay a higher rate than Unilever could compensate for the loss.
MindShare took control of Unilever's media account at the beginning of the year and was immediately required to renegotiate the majority of its TV deals ahead of their expiry at the beginning of April. It was also faced with making improvements to its costs as part of the assurances it made to secure the business.
However, a deal with ITV negotiated by Unilever's previous agency, Initiative, which does not expire until the end of the year, has put pressure on ...
- Unilever adds new channels: Aviance to be sold at shops and online.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) August 1, 2006 700+ words
...save transport costs. Unilever is the latest company...through the direct-sale channel, began selling their...spending per bill of Unilever's direct-sales business...from the direct-sales channel. "Up to 70 percent...With the different channels our new strategy has...
- Unilever moves to integrate digital advertising channels.
- Magazine article from: New Media Age November 30, 2006 700+ words
FMCG giant Unilever has launched ambitious...across all interactive channels. The company has signed...its Traction multi-channel digital marketing platform...to Rachel Bristow, Unilever UK's head of new media...the move "shows that Unilever recognises the way that...
- Unilever: "now we know better": multi-channel ad campaign combines TV...
- Magazine article from: Frozen Food Age February 1, 2008 700+ words
...BELIEVE IT'S NOT BUTTER!, a brand of Unilever, Engelwood Cliffs, N.J., has launched an aggressive multi-channel awareness campaign titled "Now We...Along with TV ads playing on numerous channels, including ABC, NBC, FOX and TBS...
- Unilever selects Sogec and Unica to manage multi-channel marketing campaigns.
- Press release article from: M2 Presswire June 12, 2008 700+ words
...Unica Corporation: Unilever selects Sogec and...to manage multi-channel marketing campaigns...and development, Unilever France turned to...planning and multi-channel CRM programme...the appropriate channel. This results in...marketing and allows Unilever to meet its objective...
- Research and Markets: Unilever Need New Innovations in Products, Communications...
- Press release article from: Business Wire June 13, 2006 700+ words
...operation in Europe will make Unilever even slimmer that it became...What is important now for Unilever is to drive growth through...communications and retail channels, to capitalise on consumer...report is a detailed analysis of Unilever's foods operations up to...
- Unilever to Utilize Advertising.com's Wireless Ad Serving and Testing...
- Press release article from: Business Wire December 3, 2001 700+ words
...INTERACTIVE BRAND CENTER The Unilever Interactive Brand Center (IBC), a management unit within Unilever, is responsible for the development...interactive strategies for Unilever brands. It assists brand managers...awareness through interactive channels. It also explores new business...
- Unilever Extends Online Advertising With Microsoft Into Europe.
- Press release article from: PR Newswire February 2, 2000 700+ words
...marketing strategies for Unilever's key brands in France...Under the agreement, Unilever will be the premier sponsor of the WomenCentral channel on MSN.com(TM...vice president of the Unilever IBC in the United States...is helping build new channels for women on the Internet...
- Unilever Investor Conference.
- Press release article from: Business Wire September 21, 1999 700+ words
...efficient supply chain and Unilever is targeting to have reduced...pounds within three years. - Unilever's internal growth targets...brands, exploitation of new channels, imaginative partnerships...developing and emerging markets. - Unilever will continue to augment this...