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M&C Saatchi snatches pounds 3 million Ribena from Grey.(GlaxoSmithKline PLC)(Brief Article)
M&C Saatchi is replacing Grey London on GlaxoSmithKline's Ribena business, with a brief to extend the brand's appeal.
The new agency's first task will be to launch Ribena Really Light, a replacement for the Ribena Toothkind and Ribena Light sub-brands. Budgets are undisclosed, although GSK has traditionally supported Ribena with an annual spend of more than pounds 3 million.
GSK has been trying to extend Ribena's appeal ...
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