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Acquisition, new intros sweep shaving category.(Gillette Co. AND Procter & Gamble Co. merger)(Brief Article)

DSN Retailing Today

| March 28, 2005 | Alexander, Antoinette | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

The women's shave category is bound to get more interesting if Procter & Gamble's planned $57 billion acquisition of Gillette is given the green light and new shave products hit the pipeline.

While many details of P&G's planned acquisition of Gillette have yet to be revealed, what is known is that P&G will bring to the table its expertise targeting the female consumer, while Gillette will contribute its leading razor technology and ability to trade up consumers.

"Gillette gives P&G expertise in …

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