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The Buzz; Kaplan Thaler's dose of reality.(Linda Kaplan Thaler's reality program, "Making it Big'')(Brief Article)

Advertising Age

| March 28, 2005 | Sanders, Lisa | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Lisa Sanders

First there was Tina, then Donny, then the Donald. Now there's Linda. Yes, Linda Kaplan Thaler-the ad exec who made her mark bringing America the Herbal Essences total organic experience and the Aflac duck-is getting her own reality show. "Making it Big,'' a six-part reality TV series makes its debut April 25 via Oxygen Media. "She is probably one of the most gifted executives that I know in terms of emotional intelligence,'' says Geraldine Laybourne, founder and CEO, Oxygen Media. The two met not long ago at a charity luncheon; after that, Laybourne says, she bought a copy of "Bang! Getting Your Message Heard in a Noisy World,''…

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