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Make 'em sweat.(Letter to the Editor)

National Review

| August 09, 2004 | Gilliam, Marco | COPYRIGHT 2004 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Congratulations to NATIONAL REVIEW and the Media Research Center on your comprehensive report on our biased media and their coming meltdown.

At last you guys are making noises about applying free-market principles to media that mislead readers and viewers. If a long-distance phone company or a car dealer is less than honest with a customer, the customer votes with his feet and his checkbook. It should be no different with the news media.

More Americans need to know that most major newspapers operate on thin profit margins. Their advertising rates are based entirely on home-delivered subscriptions. When those subscriptions are canceled, ad rates must be reduced, resulting in a loss of ...

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