AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BRMB turns audience tide.(Media Insider)
The UK's fourth ILR station and the first to serve Birmingham and surrounding area, when it first went on air on February 19 1974, BRMB or "the new 96.4 BRMB" as it was rechristened last year has seen competition grow enormously since the days when it commanded a greater than 50% share of listening in its area.
In spite of this, the station--part of the Capital Group--has reversed recent audience erosion, and increased both its share and audience hours in the most recent Rajar figures, as compared with both the same time last year, and the previous quarter.
Programme controller Adam Bridge is very positive about the figures, which show the station reaching 531,000 listeners per week, with a 10.6% share and average listening hours of 9.7.
"We relaunched the station in March last year," he says. "When we reached our 30th birthday it seemed like an appropriate time to do it. We acknowledged our heritage in the tag we ...
- Making waves; GROUND-BREAKING YEAR FOR BRMB.
- Newspaper article from: Birmingham Evening Mail (England) December 29, 1998 700+ words
...the film hit of the year, Titanic, his pregnant...have a visit from BRMB's schools tour in...biggest decision of the year was taken at a meeting...officials over whether BRMB would organise the...nervous only once in the year at the microphone...question-master for BRMB's Birthday ...
- New owner aims to put the 'local' back into radio; Seven weeks on from...
- Newspaper article from: The Birmingham Post (England) September 15, 2009 700+ words
...listener figures, BRMB's new boss is going...situation earlier this year. He said: "I think...to this time last year and certainly not compared to a couple of years ago. "We're taking...the abyss of another year of a really sharp...Riley, who now runs BRMB (FR140909BRMB-1...
- There's no reason why the station can't be successful - it just needs to focus;...
- Newspaper article from: Birmingham Mail (England) September 16, 2009 700+ words
...when it comes to turning around BRMB's flagging fortunes, but if...only to return to Birmingham as BRMB's new owner. As the dust settles...the latest industry figures, BRMB saw a 4.9 per cent drop in...translating into a 3.5 per cent drop year on year. At the same time...
- Fury over axed BRMB duo.(News)
- Newspaper article from: Birmingham Mail (England) October 8, 2009 700+ words
Byline: Graham Young SHOCKED fans of BRMB's axed breakfast duo Elliott Webb and...net website, Redheadwytch wrote: "BRMB are making a big mistake. Elliott and...have." Ioz added: "Do the bosses of BRMB not realise how entertaining Elliott and...
- Top five fight for BRMB job.(News)
- Newspaper article from: Sunday Mercury (Birmingham, England) November 24, 2002 700+ words
...presenter. We have teamed up with 96.4FM BRMB to find a new star to join one of the biggest...To pick your favourite tune into the BRMB breakfast show all this week between 7...smart, outgoing, but above all fit! At BRMB, James had to follow the number 007 Birmingham...
- Survivor Tony has tips for BRMB exile Elliott.(News)
- Newspaper article from: The Birmingham Post (England) October 12, 2009 700+ words
...straight back into the BRMB frying pan faster than...how he survived after BRMB had sacked him 25 years ago following an altercation...Elliott, who is just one year too old to be exactly...you." Tony's post-BRMB career took him to the...
- BRMB radio quits old city base.
- Newspaper article from: Birmingham Evening Mail (England) June 30, 1998 700+ words
...pioneered in London by BRMB's owners Capital Radio...serving meals and drinks. BRMB Station Director Julie...in Aston for around 25 years and our present building...the line-ups of both BRMB and XTRA am - renamed...and the move comes three years after the entire Aston...
- Top DJ Jezza quits Brum radio station; BRMB agony uncle off to Manchester.
- Newspaper article from: Birmingham Evening Mail (England) Marsh, Paula August 2, 2000 700+ words
...Cordell was fixed up by BRMB last year but the pair split after...Century station earlier this year. Jezza will join managing...David Andrews, former BRMB head of marketing, and...ve had two fantastic years in the city and the Late...