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Simple plan to boost Peyroux: TV and press push, backed by link-up with cosmetics brand, aims to build on UCJ artist's early set-up.(The Plot)
MADELEINE PEYROUX CARELESS LOVE (UCJ)
Since the initial release in 2004, of her debut album, Madeleine Peyroux has slowly been winning over mainstream record-buyers, selling nearly 20,000 copies in the UK to date, driven by early press and radio support.
But the Universal Classics & Jazz artist is poised for huge boost in profile over the coming weeks.
The first coup comes this Saturday (March 5) when Peyroux will play on Michael Parkinson's ITV show. "He has been championing her on his Radio Two show for a number of weeks," says Universal Jazz label manager Tom Lewis, who is preparing a marketing campaign to follow the TV appearance. "There will be a TV and press campaign to follow through to all the people that have seen her."
A potentially even bigger commercial boost also arrives in March courtesy of a sync deal with Simple cosmetics, which was brokered by ...