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Cheaper singles could give a vital lifeline to the charts.(Viewpoint)
Once upon a time gentle readers, singles used to have iconic status and have to sell 50,000 a day to chart while 17m thrilled to them on the "must see" Top of the Pops. The industry thrived on the gut reaction of the men who mattered at record companies, publishing companies; men with commercial ears, a sense of adventure and a nose for a hit.
Maybe we shouldn't be trying to drag out more than the 50 years of the golden age of the chart and leave it as a unique period to be studied by future musicolgists.
If we want it to survive though, record companies must, as they used to, sell singles at a fifth of the price of an album. They appear to have become loss leaders anyway and are ridiculously cheap to make, so singles should be sold at a more realistic 1.99 [pounds sterling], while album releases shouldn't come so hard on the heels of a hit single, thus giving the single a longer shelf life. Most buyers of chart singles are aware that a "Now ..." album will be in the shops before the track is even out of the chart, those compilations outselling everything else by a mile.
Another ...
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