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<a href="http://www.accessmylibrary.com/article-1G1-130969794/elvis-success-reflects-ailing.html" title="Facts and information about Elvis' success reflects ailing singles market; in the first of a new series of features on the single, Paul Williams examines how Sony BMG's Presley campaign has underlined problems facing the market.(Singles Down, But Not Out?)">Elvis' success reflects ailing singles market; in the first of a new series of features on the single, Paul Williams examines how Sony BMG's Presley campaign has underlined problems facing the market.(Singles Down, But Not Out?)</a>
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Elvis' success reflects ailing singles market; in the first of a new series of features on the single, Paul Williams examines how Sony BMG's Presley campaign has underlined problems facing the market.(Singles Down, But Not Out?)
For all his standing as the all-time chart champ, Elvis Presley's current domination of the singles countdown has taken even his record company by surprise.
In what has now turned into a weekly retail soap opera, The King has become immersed in chart-topping battles with such modern superstars as Eminem, Jennifer Lopez and U2. By yesterday (Sunday), he had landed eight singles in the top two chart positions in as many weeks, six of which are among the year's 20 biggest-selling singles so far.
It all adds up to a superbly-executed marketing campaign by Sony BMG's commercial division. But with chart placings being achieved through sales which have--in some ...
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