Rachel Stevens.(Snapshot)

Rachel Stevens' forthcoming second album is the result of a renewed A&R focus by Simon Fuller's 19 Management, which is hoping to elevate the singer's career to a new level with a bold musical direction. Although Stevens' debut album Funky Dory delivered a handful of hit singles, including Sweet Dreams My LA Ex, her appeal outside of the singles market was limited. "The first album was part of the transition from S Club to solo artist and it was a very broad album, but the different sound of the singles might have made it a little unclear as to who Rachel is," says 19 Management CEO Simon Fuller. The musical strategy for the new album, which will be led by new single Negotiate With Love on March 28 through 19/Polydor, is electro-pop, ...