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Music Week

| March 05, 2005 | COPYRIGHT 2005 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

New Order are to become the first act to utilise ground-breaking interactive technology which allows consumers to sample music clips from interactive posters.

Warner Brothers has teamed up with HMV and Hypertag for the campaign behind the March 28 release of their new studio album Waiting For The Sirens Call.

A week prior to the album's release, window displays will be built into HMV's London Oxford Street and Manchester flagship stores, which incorporate Hypertag technology transmitting data to mobile phones using infrared and Bluetooth. Consumers who choose to interact with the technology will receive clips of tracks from the album, as well as ringtones and wallpapers.

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