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High caliber advocacy: how the NRA won the fight over gun rights.(Public Policy)

National Review

| February 14, 2005 | Miller, John J. | COPYRIGHT 2005 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

'WHEN I was growing up in Tennessee, we had a saying for something that was so outrageous nobody could believe it: 'That dog don't hunt,'" says Chris Cox, the chief lobbyist of the National Rifle Association. The old phrase came back to him a couple of years ago, as Cox was plotting the NRA's strategy for 2004. "I knew the Democrats were going to go after the pro-gun vote, and I knew their efforts would be full of bald-faced lies. We had to figure out a way to expose them."

So Cox visualized a dog that didn't hunt. He came up with the concept of a French poodle with a pink ribbon in its exquisitely groomed fur, wearing a sweater bearing the name of the Democratic ...

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