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* Professional sports are a business, and, as such, need customers. When violence brings them in, violence can--and will--be provided. A bad-boy persona can even make a player more valuable to a team's owners. Thus, in a recent NHL game, Vancouver forward Todd Bertuzzi slugged Colorado's Steve Moore with a sucker punch, and then piled on him from behind, crushing his face into the ice. One result was a broken neck for Moore; another, suspension for at least the rest of the season for Bertuzzi, with a consequent salary loss of at least half a ...