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The World: Redmond - Microsoft pilots ad links in search engine.(advertising services)(Brief Article)

Campaign

| March 24, 2005 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Microsoft is upping the stakes in its battle with the search engines Google and Yahoo! by testing software that links internet searches to advertisers.

A pilot scheme, which will run in France and Singapore, will allow advertisers to pay Microsoft for a listing based on key-word searches. The …

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