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Capital Radio and GWR Group, which announced plans to merge last October, are to call the new company GCap Media.
The merger is expected to be completed by May following recent clearance from the Office of Fair Trading, on condition Capital sells its East Midlands Century station.
GCap's commercial team is headed by the commercial director, Linda Smith.
Duncan George, the managing director of GWR's sales house Opus, will head GCap's national sales operation. John McGeogh, Capital's sales director, will keep the same role at GCap and Simon …