Tatung Selects Trident's SVP EX for its Global LCD TV Markets.

SUNNYVALE, Calif., March 22 /PRNewswire-FirstCall/ -- Trident Technologies Inc, a subsidiary of Trident Microsystems, Inc. , a world-wide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Tatung Company, Taiwan's leading consumer electronics manufacturers, selects Trident's SVP EX integrated 10-bit video decoder and processor featuring the Digital Cinema Reality Engine (DCRe(TM)) to power its latest family of LCD TVs for world-wide markets. The new models including 17", 20", and 23", are now shipping with leading consumer electronics brands in Japan and will soon be available in Europe and North America.

"Tatung's LCD TVs require outstanding video image quality and we are very impressed by Trident's SVP EX chip with DCRe(TM) technology," said Mr. Y. Y. Wang, Senior General Manager of Tatung Company. "The SVP EX chip offers the best cost-effective single chip solution with uncompromising analog TV and HDTV picture quality. It gives Tatung's new LCD TV family a real advantage in this highly competitive LCD TV market. We have started production shipment of several models to a major Japan OEM, and are confident that we can further expand our ODM business with major TV OEMs by using Trident's solutions."

"We are extremely pleased that Tatung, a leader in Taiwan LCDTV OEM/ODM business, has chosen our SVP EX ten-bit video processor with DCRe(TM) technology for its new LCD TV family," said Dr. J.H. Chang, president of the Trident Technologies Inc. "We believe there is a tremendous growth potential for Taiwan's flat TV industry. We have gained significant momentum by partnering with leading OEMs/ODMs to capture this growing business. Major TV manufacturers worldwide are seriously exploring ODM relationships in Taiwan to reduce LCDTV costs and to expand the range of their product families. We are determined to become the leading video chip supplier in this key market. It is an important part of our overall corporate growth strategy."

The SVP EX(TM) family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

 
  -- Triple ten-bit ADC to dramatically reduce visible video signal 
     conversion artifacts. 
  -- Ten-bit 3D color decoder to eliminate annoying "false color" artifacts 
     and improve overall contrast. 
  -- Ten-bit dual-channel 1080i motion-adaptive de-interlacer to provide 
     cinema-like motion video quality from any type of video source 
     material. 
  -- Ten-bit dual-channel scaler to insure crisp images regardless of the 
     display resolution. 
  -- Ten-bit dual-channel color processor with blue-stretch, green-stretch, 
     skin-color correction, and white-balance control to offer vivid, bright 
     colors previously available only in the most sophisticated 
     internally-developed designs of consumer electronics OEMs. 
  -- Ten-bit display interface to support today's most advanced flat 
     displays. 
  -- Advanced content-adaptive 3D noise reduction to dramatically reduce the 
     popping and crackling ...