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VW PRODUCT BLITZ; Niche vehicles headed for market.(News)(target marketing of Volkswagen AG)(Brief Article)
Byline: GREG KABLE
Volkswagen plans to take a page from Carlos Ghosn's playbook with a three-pronged product assault that includes a compact sport/utility vehicle, a body-on-frame pickup and a retractable-hardtop convertible, all due by the end of the decade.
First up is a go-anywhere five-door SUV called Beduin due in 2007. Wolfsburg's junior mudslinger, based on parts from both the Golf and Passat, intends to build on the success of the larger and more luxurious Touareg, providing Volkswagen with a rival to the Toyota RAV4 and Land Rover Freelander. Upper-end versions will take on the likes of BMW's X3.
VW also plans a "robust'' pickup truck due in 2008. Details are scarce, though the new pickup will likely take inspiration from VW's Advanced Activity Concept ...
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