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Asian Marketing Data and Statistics 2003
2d. ed. 2003. Euromonitor International, Inc. Softcover. 314p. ISBN: 184264-321-5. $475.
This entry in the Euromonitor Marketing Handbooks series has no close competitors. Euromonitor specializes in providing compendia of marketing data for international business information needs. Along with Euromonitor's Consumer Asia 2004, Asian Marketing Data and Statistics 2003 provides the most thorough access available in a single source to anyone seeking to market to Asian countries. This is not to say that much of the data included can't be found elsewhere--what Euromonitor offers is the convenience of finding all of the data in one place. Subscribers to Euromonitor online databases that support research in international marketing need not purchase the print resources. Business researchers and librarians without access to the online data will find these sources essential.
Asian Marketing Data and Statistics 2003 contains data on 46 countries in the Asia-Pacific region. Countries include Afghanistan, Armenia, Azerbaijan, Bangladesh, Cambodia, China, Fiji, Hong Kong (China), India, Indonesia, Japan, Kazakhstan, Kiribati, Kyrgyzstan, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nauru, New Caledonia, Pakistan, Papua New Guinea, Philippines, Singapore, Solomon Islands, South Korea, Sri Lanka, Taiwan, Thailand, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Vietnam, and Western Samoa. A full table of contents and sample pages are available on the Euromonitor web site at www.euromonitor.com/ Asian_Marketing_Data_and_Statistics_2003. …