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Market Watch - Blogs get corporate edge.
According to dictionary publisher Merriam-Webster, 'blog' was the most looked-up term of 2004. Blog analysis firm Technorati keeps tabs on more than seven million blogs and reckons that 12,000 new ones are created every day, while recent research from the Pew Research Center estimates that blog readership in the US shot up 54% in 2004, with 27% of internet users now saying that they read blogs.
It's not just a geek phenomenon. Corporate and academic organisations are starting to exploit the collaborative potential of blogs to good effect.
Corporate blogs can provide an effective customer communication channel. Macromedia, for example, uses blogs as a mechanism to communicate product news and information, and has been surprised at the interest it has garnered.
Critically, Macromedia's blogs are created by its community managers who are close to customer concerns and interests. For this approach to work, corporate bloggers need to have a clear understanding of the guidelines within which they can operate - but must be ...
- Faces of econtent.(Intelliseek Applied Research Center)
- Magazine article from: EContent Scott, David M. January 1, 2005 700+ words
...Intelliseek Applied Research Center, knows. "There...social network with blogs," says Glance...like a precursor to blogs. Blogs are my passion because...Intelliseek Applied Research Center URL: www.intelliseek...
- KODAK Scanners Power DocumentATM's Secure Mobile Scan Center in Digital...
- Press release article from: M2 Presswire March 12, 2009 700+ words
...NASA's Langley Research Center expects to provide...Manager, NASA Langley Research Center, during the process...NASA's Langley Research Center consistently accesses...com and follow our blogs and more at ht
- Blogs: Hype or Public Affairs Opportunity?
- News wire article from: The America's Intelligence Wire May 3, 2004 700+ words
...should I care?" You should. Blogs, online journals have been...Some of the top political Blogs sites get more traffic than...survey conducted by the Pew Research Center in February of 2003, 2% of...million and 8 million active Blogs. In February 2004 George Washington...
- Blogs Build an Audience by Promoting Rivals Finds Yale School of Management...
- Press release article from: PR Newswire March 7, 2007 700+ words
...supports the view that blogs are a valuable medium and...new metric for valuing blogs. "Advertisers typically place a lot of value on blogs that produce original content...School of Management is a research center that studies the behavior...
- Blogs get down to business.
- Magazine article from: Business Record (Des Moines) Gardyasz, Joe November 28, 2005 700+ words
...people "talking" through blogs is increasing. An estimated...adults--say they have created blogs, and 25 percent say they...earlier this year by the Pew Research Center for The People & The...corporations that have launched blogs to engage their customers are...
- Newest thing in blogs: Blog channels.(High Tech Analysis)
- News wire article from: UPI Hi-Tech June 13, 2005 700+ words
...format. Jantsch said he thinks blogs will become the next mainstream marketing tool, a status blogs already have achieved in other...Surveys conducted by the Pew Research Center showed domestic blog readership...United States were visiting blogs. Furthermore, 42 percent...
- Enterprise collaboration with blogs and wikis - Companies turn to new tools to...
- Magazine article from: InfoWorld Delio, Michelle March 28, 2005 700+ words
...breed of collaboration tools: blogs and wikis. Each helps fill the...groupware in a different way. "Blogs and wikis play opposite roles...experience team at IBM Watson Research Center. "Blogs are based on an individual voice...
- Drudge Report, DailyKos and Instapundit Grab Most ``Buzz'' Among Political...
- Press release article from: Business Wire October 27, 2004 700+ words
...among the top 100 political blogs: President George Bush's...for Truth campaign emerged in blogs in late July and peaked in...message boards, review sites and blogs. Intelliseek maintains headquarters...Washington D.C., and an Applied Research Center in Pittsburgh.
- N.C. Newspaper Uses Blogs to Reach Readers.
- News wire article from: The America's Intelligence Wire March 27, 2005 700+ words
...written Web journals, or blogs, including one by the editor...The News & Record's blogs range from "just-the-facts...percent, according to the Pew Research Center for the People and the Press...Some host outspoken political blogs, such as the Philadelphia...
- A bold venture: creating an "electronic town square" with blogs.
- News wire article from: The America's Intelligence Wire March 28, 2005 700+ words
...written Web journals, or blogs, including one by the editor...The News & Record's blogs range from "just-the-facts...percent, according to the Pew Research Center for the People and the Press...Some host outspoken political blogs, such as the Philadelphia...
Source: HighBeam Research, Market Watch - Blogs get corporate edge.