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Prenax personal touch set to woo UK FHE institutions. Subscription service prepares to take on established players in higher education market by highlighting its customer service. talked to its UK MD.(Further and Higher Education )(Brief Article)

Information World Review

| March 09, 2005 | Pickering, Bobby | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Magazine and newspaper subscription service Prenax is planning to take on Swets and Ebsco in the UK academic market. The company claims it offers superior customer service and online subscription management facilities that will appeal particularly to further and higher education organisations.

Prenax has been expanding the list of print journals it offers, including adding new titles from the Institute of Physics Publishing, but admits that it is not looking to service the big regional UK consortia that negotiate most journal subscriptions for the biggest academic institutions.

The company is currently strong in the financial services sector, naming Accenture, Deutsche Bank, PwC, Morgan Stanley and Deloitte & Touche among its customers. But the academic sector currently accounts for just 9% of its revenues, and it wants to double this by ...

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