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Sony Is Not Japan; The appointment of a foreign CEO is a sign of how far the iconic company has fallen in the Japanese corporate elite.

Newsweek International

| March 21, 2005 | Caryl, Christian | COPYRIGHT 2005 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Christian Caryl (With Hideko Takayama and Kay Itoi in Tokyo, George Wehrfritz in Hong Kong, John Sparks and Michael Hastings in New York)

When Sony last week announced that it was naming Welsh-born American Howard Stringer as its new CEO, the faltering share price jumped. With a stroke, Sony joined the tiny club of Japanese companies with foreign bosses. Market watchers compared Stringer hopefully to Carlos Ghosn, the Brazilian-out-of-France who turned around Nissan Motors. Only look closer: all Stringer and Ghosn have in common is little or no grip on the Japanese language. Ghosn is a brash engineer, imposed on Nissan when Renault took over the company. ...

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