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New brand gets party started: new kids compilation brand Pop Party, which is still on the chart after launching last year, delivers its follow up.(The Plot)
VARIOUS POP PARTY 2 (EMI VIRGIN/UMTV)
Last autumn saw new compilation brand Pop Party come from nowhere to establish itself as one of the biggest titles in the children's market after selling more than 750,000 copies.
Last week saw the follow up album Pop Party 2 released to coincide with half-term school holidays. The reason that the brand will only be releasing one title per year is to keep the quality control of featured tracks high, according to the compilers.
"There are only so many great pop tracks to include," says Universal Music's Eddie Ruffet, who uses extensive research to test suitability of songs with an audience. "For five- to 10-year-olds, the tracks have to be absolutely huge," he says. Pop Party 2 includes hits by Busted, Ozone, Outkast, S Club 7 and DJ Casper plus a bonus disc of karaoke tracks and videos by the original artists.
The album's campaign includes a tie-in with ...