Was it right for U2 to lend their name to a new iPod?(The big question)

U2 have very publicly got into bed with the Apple iPod by starring in a TV commercial and putting their name to a new iPod. But have they made the right move?

Bob James, Asylum Management

"It is a phenomenal opportunity for both parties. For U2 it will attract a younger and cooler audience and it will help iPod to establish itself even more in the market. It will drive sales of iTunes and download. Both parties are winners."

Simon Wright, Virgin Entertainment Group

"In one sense they've done the right thing in aligning themselves to the number one cultural product at the moment. The iPod is a fantastic bit of hardware so it's something most fans around the world are flocking to. We literally can't get enough to sell in our stores. If it's something that's been done as a non-exclusive deal it's not a bad thing."

Nice Kopke, Kodime

"Yes. U2 are iconic in music, image and word as very few bands are these days. iPod is the icon for new style of music consumption and digital awareness. The Vertigo silhouette ad is streamed and broadcast to millions, the single is number one on iTunes, and no doubt the offline ...