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Success without big radio support broke the mould.(Viewpoint)

Music Week

| November 06, 2004 | Stiefel, Arnold | COPYRIGHT 2004 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When you've got people calling you that you haven't heard from in 10 years, that's when you know you're having real success, which was the case last week when Rod's Stardust ... The Great American Songbook:Volume III became his first US number one album for more than 25 years.

In fact the idea for this project goes back as far as 1983, when I remember Rod telling me over dinner that he wanted to record an album of classic songs. At that point the time wasn't right, but I told him the time would come.

Fast forward to 1999 and Rod started working on his idea as an "at home" project, which coincided with him being let go from Warner. His last studio album for Atlantic only sold 28,000 copies in its first week, so they were not unhappy to see him go. But he was still a huge touring act with a huge fanbase. I thought 'now is the time to do this'.

Not long after Clive Davis got involved and signed Rod and worked with us on developing the album. First of all Clive loved the concept of the record, but didn't like the tracks. ...

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