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Brits expands TV show: half hour added to prime-time slot.(Awards)
The Brit Awards has secured its most extensive TV platform yet with a two-and-half-hour broadcast to cover the event's silver anniversary show.
As the first element of a new three-year deal, ITV1 has agreed to give the annual spectacular an extra 30 minutes' airtime for the 25th show, which will take place at London's Earl's Court on February 9 next year. The show will be screened the following night, reversing the near-live same-night broadcast of the past two years.
BPI executive chairman Peter Jamieson, who co-chairs the Brits with Universal chairman and CEO Lucian Grainge, says the additional half-hour will allow the anniversary to be marked appropriately. "It's the chance with the 25th show to be a little bit nostalgic," he says. "They'll be an element of retrospective honouring. We can look back a bit, but we're not going to fill the show with old clips."
The extended broadcast, which will be aired from 8.30pm to 11.30pm on February 10, will also allow a record number of live performances. A dozen acts will take to the stage during the event, with around half the slots already filled by Brits TV producer Helen Terry. The ITV network is also lining up other Brits programming, including ...