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Belk execs sold on elementary design.

The Charlotte Observer (Charlotte, NC )

| March 05, 2005 | This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Leigh Dyer

Mar. 5--Most fifth-graders' artwork doesn't go farther than the refrigerator door. But one of 12-year-old Holly Tarleton's drawings is gracing the shelves at Belk department stores.

Holly's blue, yellow, green and pink-hued sketch of tropical fish at the bottom of the ocean caught the eye of a Belk employee last fall. The work, in watercolor-style crayons, had landed in a display in the lobby of the company's corporate headquarters, thanks to a longstanding partnership between Belk and Berryhill Elementary School.

Glenn Kelly, a corporate marketing representative whose division includes private-label towels, was inspired, said Belk…

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