The Work: New Campaigns - The World.

 
ADIDAS - MADE TO PERFECTION - US 
Project: Made to perfection 
Client: Uli Becker, head of global brand communications, Adidas 
Brief: Impossible is nothing 
Creative agency: TBWAChiatDay 
Writers: Scott Duchon, John Patroulis 
Art director: Geoff Edwards 
Planner: Mike Harris 
Media agency: Carat 
Media planners: Peter Evans, Fidel Parente 
Production company: Omaha Pictures 
Director: Rupert Sanders 
Editor: Neil Smith, The Whitehouse 
Post-production: Method 
Exposure: National TV, cinema 

Adidas continues its 'impossible is nothing' brand campaign with a new spot, this time based on basketball.

'Made to perfection', from TBWAChiatDay, features a model-maker putting the final touches to three scale figures of the NBA All-Stars Kevin Garnett, Tracy McGrady and Tim Duncan.

Once finished, the creator's hand reaches down from the heavens through a trap door in the floor of his workshop, pulls the roof off a basketball stadium below and lovingly places his figures inside, where they come to life and start a game.

Strong sales in the US pushed Adidas up 38 per cent, to $52.9 million, last year, and sales of shoes and sports gear in general prompted the company to predict 5 per cent growth again in 2005.

 
IMODIUM - JEANS, SKIRT, SHORTS - THE PHILIPPINES 
Project: Jeans, skirt, shorts 
Client: Ricky Rivera, marketing director, Janssen Pharma 
Brief: Present Imodium as the fast-acting diarrhoea cure 
Creative agency: BBDO Guerrero Ortega 
Writers: Subun Khow, David Guerrero, Tin Sanchez 
Art directors: Marvin Chan, Brandie Tan 
Planners: Golda Aguilar, Karen Go 
Media agency: MediaWise 
Media planners: Jojo Olegario, Ann Martha Sibayan 
Photographer: Giampiero Gastaldi 
Exposure: National print 

There's a refreshing honesty to advertising in Asia. Take your standard diarrhoea remedy spot; in the UK, the usual treatment finds a female vicar who needs something to stop the trots spoiling her big sermon. In the Philippines, however, three executions from BBDO Guerrero Ortega to promote Imodium take an altogether more visceral - if decorative - approach.