The Work: New Campaigns - UK.(Lowe)

 
ONE TO LOOK OUT FOR - UPS - MEETING OF THE MINDS 
Project: Meeting of the minds 
Client: n/s 
Brief: Inspire businesses to work with like-minded entrepreneurial 
partners such as UPS to make their visions a reality 
Creative agency: McCann Erickson 
Writer: Simon Learman 
Art director: Brian Fraser 
Planner: Dawn Coulter 
Media agency: Universal McCann 
Media planner: Duncan Pointer 
Production company: 2AM Films 
Director: Paul Goldman 
Editor: Adam Spivey, Speade Editors 
Post-production: The Moving Picture Company 
Exposure: International TV 

The parcel delivery service UPS has launched its biggest global campaign to date, kicking off with a 60-second spot starring the French actor Jean Reno.

The film, which breaks in the UK and will air in Europe, Asia and Mexico, shows the Leon star beamed back in time, visiting himself as a baby.

There, he tells his infant self that life is complicated but luckily there are companies such as UPS to help organise things and, using a futuristic mobile phone, manages to call up a teddy bear. The film ends with Reno sympathising with the baby over a future that involves living with a big nose.

There are four other spots in the 'deliver more' campaign. The largest media budget has been allocated to China, where UPS is hoping to capitalise on the current economic boom and has tripled the number of its flights from the US.

UPS's share of the US domestic parcel market fell 1 per cent to 47 per cent last year, while FedEx increased its share from 29 to 31 per cent.

 
OMSCo - WHAT GOODNESS TASTES LIKE 
Project: What goodness tastes like 
Client: David Whiting, marketing director, OMSCo 
Brief: Altogether Better tastes the best because it is the best 
Creative agency: Fallon 
Writer: Sam Heath 
Art directors: Frank Ginger, Mark Elwood, Sam Heath 
Planner: Felicity Morgan 
Media agency: Concord 
Media planner: Brad Fairhead 
Photographer: Jonathan Kitchen 
Illustrators: Jason Holley, Harry Wingfield 
Exposure: Six-sheet poster sites