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Adland's new kings of voiceover.
Matiness, regional accents and funny people now rule what has traditionally been Queen's English territory.
In an age of special effects, location shots, fast edits and big-money celebrity cameos, you could be forgiven for assuming that the humble voiceover is a relatively insignificant part of the commercial-making process. Surely, choosing an accent to mutter the pleasantries at the end of a TV commercial is the easiest and least important of an advertising agency's jobs?
Not so. According to those in the market, such misconceptions are partly fuelled by the ubiquity of certain voiceover artists. Switch on the TV and the familiar tones of actors such ...
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