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Diary: On the QT ..(Brief Article)
So now we know what Nick Howarth was on about. Discussing Pot Noodle's 'guilty pleasure' strategy in a 2003 Financial Times interview, the agency's managing director described the snack as 'the culinary equivalent of a wank'. Now HHCL/Red Cell's new Pot Noodle ads feature young men with bulging crotches and ask: 'Have you got the Pot Noodle horn?' ... The big topic of discussion for JWT's staff meeting on Monday to celebrate the network's relaunch was Campaign's score of seven for its 2004 performance.
Apparently, this is the equivalent of an 'innovative' performance on the agency's new internal creative scoring system ... Creative ideas demand a hefty premium in this business. So it was good to ...
- Pot noodles fight flagging sales: the dominant Pot Noodle brand is facing stiff...
- Magazine article from: Grocer August 27, 2005 700+ words
Unilever's Pot Noodle brand has faced stiff competition in...brand's market share. However, Pot Noodle, which is now 26 years old, remains...aimed at reversing flagging sales. The pot noodle market has in general suffered from...
- Noodle that's top of the pots. (Pot Noodle).(Brief Article)
- Magazine article from: Grocer September 28, 2002 700+ words
"Pot Noodle is the clear leader in the instant hot...Burgess. "As an iconic youth brand Pot Noodle continues to enjoy huge success, with...differentiate the product from the rest of the Pot Noodle range, Pot Curry has been designed with...
- STRATEGIC PLAY - POT NOODLE: New media goes to pot.
- Magazine article from: New Media Age December 2, 2004 700+ words
...irreverent approach to promotion, snack brand Pot Noodle is focusing its efforts on online marketing...Hargrave You can't help but notice Pot Noodle's cheeky, irreverent stance as it...space in 2005. Something different "The Pot Noodle service was never going to be a home...
- This Pot Noodle Case Study Examines how an Unpopular Product was Resurrected...
- Press release article from: M2 Presswire September 26, 2008 700+ words
...September 2008-Research and Markets: This Pot Noodle Case Study Examines how an Unpopular...researchandmarkets.com/research/274a00/pot_noodle_case_st) has announced the addition of the "Pot Noodle Case Study: Resurrecting an Unpopular...
- Research and Markets: This Pot Noodle Case Study Examines How an Unpopular...
- Press release article from: Business Wire September 26, 2008 700+ words
...researchandmarkets.com/research/4bcf48/pot_noodle_case_st) has announced the addition of the "Pot Noodle Case Study: Resurrecting an Unpopular...profile to their offering. This report on Pot Noodle forms part of the series of case studies...
- Pot snacks stir up competition: Pot Noodle may still dominate the snack pots...
- Magazine article from: Grocer September 25, 2004 700+ words
...and shows no sign of settling down. Pot Noodle, the Unilever Bestfoods brand, is worth...steer clear of good taste, portraying Pot Noodle as harder for a young male office worker...sees the product's core consumer. "Pot Noodle is an iconic brand and represents a slightly...
- PETER YORK ON ADS: No 102: POT NOODLE
- Newspaper article from: The Independent - London PETER YORK October 22, 1995 700+ words
...Eighties a judge famously asked what a Pot Noodle actually was. This was evidence of the...as we food-slummers all knew, the Pot Noodle was the high point of new food technology...and fabulously bad for you. The new Pot Noodle commercial addresses these characteristics...
- Why Pot Noodle knows the meaning of man's ascent.
- Magazine article from: Marketing Week Murray, Iain March 31, 2005 700+ words
Pot Noodle ads, like the product, are tasteless...put before it. Take just one example: Pot Noodle. Now here is a product that exemplifies...Unilever. Though nominally a foodstuff, Pot Noodle is without nutritional benefit. It is...
