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Name: Jeff Stark Job: Commercials director, The Pink Film Company Professional mantra: It's only an ad. Personal mantra Don't work, unless it's more fun than not working
3.34am Back to bed.
4.53am (and eight seconds) Sleep.
8.47am Up again. Wife says I'm keeping her awake too. Tonight she will sleep in spare room. Hmm. Beginning of End?
10.15am Park motorbike in Soho NCP and go to see the film editor Tim Thornton-Allan. In LA, I shot 15 30-second ads in seven days, a personal record, for Party Poker.com - a 19-man company that makes more money than BA. They are all supposed to be funny. Hope they are.
11.30am Cathy, my producer, arrives with Campaign. Private View has credited me with some press work for Child Trust Fund. Press? Not me, mate. Never touch the stuff. Moreover, they don't like it much. It's all a cock-up, of course. I directed the two TV spots, of which I'm rather proud, but they don't bother to review them. Bugger. And how pathetic that I still crave peer group approval even at my age. Cathy also brought scripts to shoot in March. Am I interested? Nah. They're not great and I have important bum-scratching to catch ...