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Media: Double Standards - The advertising messengers for their medium.(Maureen Duffy and Douglas McArthur)(Interview)
They haven't got any media heroes but no real villains either. The chief executives of the newspaper and radio marketing bodies give their view of the current media landscape.
MAUREEN DUFFY - chief executive, Newspaper Marketing Agency
- Which medium will experience the most growth over the next three years?
As the PricewaterhouseCoopers report in January states, newspapers will benefit from the audience fragmentation of other media. 'Pessimistic views of newspapers are flawed and ignore the growth prospects for newspaper publishers.'
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Newspapers are a key part of my daily diet, alongside TV programmes on fashion so I can to do armchair shopping!
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