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Burda unveils Full House weekly title.(Hubert Burda Media UK)(Brief Article)

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| March 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Hubert Burda Media UK is launching a mass-market weekly title called Full House.

The magazine, exclusively revealed in Campaign, will go on sale on 8 March with a mix of real life, celebrity and entertainment content. Aimed at a C1C2D audience, aged between 20 and 50, the title will sit alongside H Bauer's Take a Break and IPC Media's Chat.

Burda has yet to announce a price, but it is expected to be between 75p and 80p.

Carl Styants, formerly the deputy editor of Take a Break, has been appointed as the Full House editor, although a publisher has not yet been announced. Annabel Wetton, The National Magazine Company's group advertising director on She and ...

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