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Hubert Burda Media UK is launching a mass-market weekly title called Full House.
The magazine, exclusively revealed in Campaign, will go on sale on 8 March with a mix of real life, celebrity and entertainment content. Aimed at a C1C2D audience, aged between 20 and 50, the title will sit alongside H Bauer's Take a Break and IPC Media's Chat.
Burda has yet to announce a price, but it is expected to be between 75p and 80p.
Carl Styants, formerly the deputy editor of Take a Break, has been appointed as the Full House editor, although a publisher has not yet been announced. Annabel Wetton, The National Magazine Company's group advertising director on She and ...