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Davie to oversee BBC marketing department cutbacks.(British Broadcasting Corp.'s director of marketing, Tim Davie)(Brief Article)
One of the first tasks facing Tim Davie, the newly appointed director of marketing, communications and audiences at the BBC, will be a cull of the corporation's marketing department.
Ahead of its Charter Review, the BBC has promised to pare down its ancillary non-programme-making departments, such as human resources and marketing, in order to increase its spend on programme production.
It has been estimated that up to a quarter of Davie's 480 marketing staff will lose their jobs to help deliver the pounds 320 million savings promised by the BBC director-general, Mark Thompson.
He will also be responsible for ensuring his pounds 12 million marketing budget communicates the public-service value of the BBC's brands in the face of stern criticism from commercial rivals and calls that some services, such as Radio One, should be disposed of or shut down.
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