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MindShare launches Kantar Inside tie-in.(Brief Article)
MindShare has launched Kantar Inside, a global joint initiative with its sister WPP research specialist organisation Kantar.
The initiative is designed to integrate research projects from Kantar, including The Henley Centre and Millward Brown, with MindShare's communications planning strategies. Kantar Inside will work on shared clients such as Unilever, Nestle and Gillette.
Shevaun Haviland, a regional key account director at Millward Brown, has been appointed as the first head of Kantar Inside.
She is a former client, having worked as a strategic planner at Disney, and has worked at Millward Brown for a year.
She will now split her time between Millward Brown and MindShare, where she will work with Simeon Duckworth, MindShare's futures ...
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