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Discovery Networks Europe is relaunching its Discovery Home and Leisure and Discovery Health channels in the UK as it completes the roll-out of its portfolio of lifestyle entertainment channels.
From 7 May, Discovery Home and Leisure will become Discovery Real Time, targeting a predominately male audience, while Discovery Health becomes Discovery Home & Health, targeting female viewers. Along with Discovery Travel & Living, the three channels will make up the newly created Discovery Lifestyle Network.
Jon Wildman, the Discovery Networks Europe vice-president of UK revenue, said the move would offer advertisers deeper relationships ...