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Discovery Networks rolls out channels.(Brief Article)

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| March 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Discovery Networks Europe is relaunching its Discovery Home and Leisure and Discovery Health channels in the UK as it completes the roll-out of its portfolio of lifestyle entertainment channels.

From 7 May, Discovery Home and Leisure will become Discovery Real Time, targeting a predominately male audience, while Discovery Health becomes Discovery Home & Health, targeting female viewers. Along with Discovery Travel & Living, the three channels will make up the newly created Discovery Lifestyle Network.

Jon Wildman, the Discovery Networks Europe vice-president of UK revenue, said the move would offer advertisers deeper relationships ...

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